Online retail Archives - Cylindo

Category Archives: Online retail

Sep 21
0

5 Visual Content Headaches – And How To Get Rid Of Them

By | Furniture Viewer, News, Online retail | No Comments
visual content

Great product visualization is invaluable, but it’s also easier said than done


Furniture retailers and manufacturers all agree images are important. Images fill in the gaps left by product descriptions and they are a great support in many different sales situations.

During tradeshows, like High Point Market and Las Vegas Market, images support the manufacturers’ efforts to convince retailers to buy. Catalogues, tear sheets, digital images of various formats, all help products stay top of mind after the retailer has left the showroom or booth.

On all other days of the year, images play a massive role in the lives of every furniture retailer out there. Without images websites would be incredibly boring, not to mention virtually useless. We know upwards 80% of consumers research online before deciding where to shop, imagine how many would choose the store that didn’t display any images on the website! Read More

Jul 30
0

The Right Furniture Display Will Make You Or Break You Online

By | Furniture Viewer, News, Online retail | No Comments
Woman looking at 360 HD Viewer on mac

If you sell furniture online, or have plans to start selling furniture online, you have probably thought a great deal about how to do it successfully.

Selling furniture online is not easy. Some retailers report scary return rates in the double digits. Enough to make the most forward thinking retailer press pause and give this new channel a little extra thought.

But there is no way around it – online shopping is here stay and the furniture industry will have to join the movement. It is what customers demand. And the demand will only grow with time. So learn to do ecommerce right from the start and save yourself a whole lot of headaches… and money. Read More

Feb 03
0

IKEA Waking up to Online Furniture Reality

By | News, Online retail | No Comments
Cylindo online shopping

After a stellar online Christmas performance, with sales up 33.5% compared with in-store sales 8.8%, IKEA is finally waking up and smelling the online coffee.

It has taken IKEA a long time to accept that the market is heading online; where other companies quickly saw an opportunity IKEA was hesitant and as a result has not been able to establish a solid online footprint in the industry. Read More

Nov 04
2

How to Create High Converting Product Pages

By | blog, Furniture Viewer, News, Online retail | No Comments
Furniture Viewer

See UK retailer Discover&Deliver, their website is a mix of travel, exploration, style, and inspiration. It makes you long to buy something; own some of the leisurely luxury and elegance that emanates throughout the website.
To entice the design-conscious globetrotters to move from dreaming to buying, the product pages deliver outstanding service: rich product descriptions, beautiful and plentiful product images, and photographs from around the world where you can experience the furniture in tantalizing and inspiring settings. Read More

Sep 30
3

Furniture retail reality & e-tail [Infographic]

By | News, Online retail | No Comments
Furniture Retail

Innovation – the elusive golden egg of business


Read any business books lately? If you have I bet they included something about the necessity of innovation. How we live in “innovate or die” times. It is incredibly easy to say, but not very easy to do. Especially if you work in furniture retail where people have bought and sold stuff in pretty much the same way for decades. Read More

Jul 31
2

10 Things to Consider When Choosing a Room Planner

By | In-store sales, Online retail, Room Planner | No Comments

Room Planner

Furniture retail has previously been a very offline affair, but more and more retailers are taking advantage of the many digital tools available to them. This evolution makes perfect sense considering upwards 80% of consumers research furniture online prior to purchasing. Attracting and retaining consumers’ attention via websites has a significant impact on in-store sales, it is therefore more important than ever to deliver engaging online experiences.

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May 26
3

Learn how a Fortune 500 company increases conversion rates and saves expenses on product photography by using the Cylindo 360 HD Furniture Viewer

By | Furniture Viewer, Online retail | No Comments
steelcase i2i.png


As a global retailer of configurable office furniture Steelcase has long since learned that there’s a direct correlation between the richness of your product visualization and completed sales: if customers can personalize products, and view any possible combination from any angle, it has a direct positive impact on conversion rates.

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Feb 03
2

Understanding furniture shopping in 2014

By | Consumer behaviour, Online retail, Room Planner | No Comments

Browsing furniture online

Furniture shopping is, for most people, an important decision-making process.
With seemingly endless variety in design options at every conceivable price point and a virtual ocean of information, furniture shopping has never been more complex – and neither has furniture selling.

To understand modern furniture shopping, we will look at the 3 different phases shoppers move through on their path to purchase to and examine some of the challenges that today’s furniture retailers have to content with.
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