One thing’s for sure: E-commerce has changed the way we shop. People buy while scrolling on social media, they use voice search to find what they need on-the-go and they expect to find information fast. Quality has no alternative. Customers are more empowered than ever. With the shift of the customer journey online, the quality of experiences customers receive can determine whether they buy or not.
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Here is the monthly round-up of all important news and articles in the world of furniture, e-commerce, and technology.
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Online shopping cart abandonment rate varies from 50% to 80% depending on the industry. According to Statista, the abandonment rate in retail for the first quarter of 2018 was 75,6%. In other words, ¾ of customers who add products to their carts drop out before they complete the checkout process.
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Winning consumers’ trust is the first step towards e-commerce conversion. When it comes to the online world, images, videos and textual content for products play a big role. According to a recent study by Salsify products with more images and video convert more, even if they have more features than the shopper needs and cost more.
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We are excited to announce the launch of Cylindo Styleshots – a new and unseen way of capturing customers’ imagination.
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Cylindo has unveiled a new brand identity, including a simple and elegant logo and vibrant brand personality.
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Continuous improvement is at the core of Cylindo’s strategy. The latest version of the 360 HD Viewer brings new features for rich product page experience.
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Furniture retailers and manufacturers all agree images are important. Images fill in the gaps left by product descriptions and they are a great support in many different sales situations.
During tradeshows, like High Point Market and Las Vegas Market, images support the manufacturers’ efforts to convince retailers to buy. Catalogues, tear sheets, digital images of various formats, all help products stay top of mind after the retailer has left the showroom or booth.
On all other days of the year, images play a massive role in the lives of every furniture retailer out there. Without images websites would be incredibly boring, not to mention virtually useless. We know upwards 80% of consumers research online before deciding where to shop, imagine how many would choose the store that didn’t display any images on the website! Read More
If you sell furniture online, or have plans to start selling furniture online, you have probably thought a great deal about how to do it successfully.
Selling furniture online is not easy. Some retailers report scary return rates in the double digits. Enough to make the most forward thinking retailer press pause and give this new channel a little extra thought.
But there is no way around it – online shopping is here stay and the furniture industry will have to join the movement. It is what customers demand. And the demand will only grow with time. So learn to do ecommerce right from the start and save yourself a whole lot of headaches… and money. Read More
Anyone who has ever sold furniture knows it can be difficult to give useful advice to customers because you do not know what the customer’s home looks like.
It is not like selling a dress where you can see it on the customer and based on what you see give advice on cut, length, color etc.
Not knowing the size and look of the room are barriers to delivering exceptional sales service. The right furniture for the right space is important for most customers, as veteran industry consultant Joe Capillo says, “Simply knowing and showing technical things about construction, materials, fabrics, color, pricing, delivery – won’t get you connected to the one thing you know nothing about: The Room!”.
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