Online shopping cart abandonment rate varies from 50% to 80% depending on the industry. According to Statista, the abandonment rate in retail for the first quarter of 2018 was 75,6%. In other words, ¾ of customers who add products to their carts drop out before they complete the checkout process.

Winning consumers’ trust is the first step towards e-commerce conversion. When it comes to the online world, images, videos and textual content for products play a big role. According to a recent study by Salsify products with more images and video convert more, even if they have more features than the shopper needs and cost more.