Customer Experience has undergone dramatic changes in the past few years due to digitization, rapidly changing technologies and constantly evolving customer expectations.
In today’s hyper-connected global marketplace, the competition is fierce and great customer experience can be your competitive advantage.

Customers these days are in constant search for deeper experiences, more personalized approach and solutions that exceed their expectations. But they are also ready to reward the extra effort companies make. According to a research from Capgemini Digital Transformation Institute, 81% of consumers are willing to pay for a better experience. This is a big opportunity for organizations that invest in seamless digital customer experience strategy.
However, it seems that e-commerce companies still struggle when it comes to turning visitors into customers. Average e-commerce conversion rates are 1% – 2%. Even if you are doing everything right, you can win the sale around 2% of the time.