2018 - Cylindo

Yearly Archives: 2018

3D Product Visualization vs. Traditional Photography: How to Make the Right Choice

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Traditional photography vs 3D

One thing’s for sure: E-commerce has changed the way we shop. People buy while scrolling on social media, they use voice search to find what they need on-the-go and they expect to find information fast. Quality has no alternative. Customers are more empowered than ever. With the shift of the customer journey online, the quality of experiences customers receive can determine whether they buy or not.

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Visual storytelling matters: The persuasive power of in-context images for higher conversion rates

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visual content

Consumers’ shopping habits have changed over the past decade and the decision-making process is defined by their omnichannel interactions. Customers nowadays are seeking out online ratings, product reviews, videos and discussions as they move down the path to purchase. They want to see the product from every angle before they decide to buy it online or visit your store.

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